SIGNS: LIGHTED SPECIALTY
LIGHTED SPECIALTY SIGNS
In the late 1950s, increased use of plastic lead many brewers to promote their beer with unique types of lighting. Instead of standard neon or backlit signs, hanging signs, lanterns, lamps and other types of more unusual lighted signs were being used. In particular, after International Breweries Inc. (IBI) acquired Bavarian Brewing Co. in 1959, it seemed that their sign promotion was more geared to various specialty signs. They were often were smaller, had interesting designs and were less expensive to make. However, they often attracted attention, because they were different. These specialty signs from IBI were also sometimes modified for their other brands; often they were not just for Bavarian/s.
Circa 1959 - 1966: After International Breweries Inc. (IBI) acquired Bavarian, some different types of lighted hanging signs were introduced. The one to the left not only illuminate International, but the etched glass and black background allowed the other letting and image to stand out. The sign below used some shaded lettering that may not have been a constant light, but involved some motion.
Hanging Lanterns & Lamp
There were at least four lantern styles provided by IBI for Bavarian/s, and one lamp. The triangular "Ivy" lantern on the far left also had two other types of inserts that could be placed in the same frame as illustrated on the bottom. There was also a lantern below center, that was modified for use as a lamp, as depicted on the far right.
Cuckoo Style Lighted Sign
c. Early 1960s. A unique wall hanging sign featuring the IBI logo on the bottom with back lighting was made for Bavarian/s. Unlike most of the signs in this period that were made almost of entirely of plastic, with some metal accents or frames, it appears this item was made mostly with wood. It's possible IBI may have used this same design for one or more of its other brands of beer.