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11. THE CLOSING & SALE OF THE BREWERY (1966)
Resold & Operated As Central Sales (1967 - 1994)
THE CLOSING OF THE BREWERY

As previously mentioned in period 10. IBI, it was not completely a surprise when the brewery was closed in May of 1966. A few months earlier - in March of1966 - IBI disclosed that they had made a licensing agreement with Associated Breweries to brew and bottle Bavarian/s primarily at one of their breweries, located in Evansville, IN. It then became obvious that the Bavarian Brewery plant was no longer needed, and would be shuttered. This resulted in the loss of nearly 200 jobs, and Covington lost its oldest and larger employer. About 20 drivers had been able to secure jobs with distributors the year before, and Associated provided two dozen jobs to former employees at their Evansville or Detroit breweries, which produced Bavarian/s beer. Unfortunately, most of the brewery workers - many of whom had worked at the plant for a decade or more - needed to look for new work. In addition to acquiring the licensing rights to Bavarian/s, it appears Associated also acquired the Bavarian Brewery itself. In May of 1966, Associated announced the brewery was permanently closed.

SALE AND AUCTION OF THE BREWERY

In early June, 1966, Associated made it known that they would sell the Bavarian Brewery and all its equipment at an auction three weeks later, on June 28th. The auctioneer was the David Weisz Co., which had offices in both Los Angeles, CA and New York City. In addition to the Bavarian Brewery, this auctioneer was also contracted to dispose of the Old Dutch Brewery in Findlay, OH, formerly owned by IBI, a couple days later. Each had the same production capacities (350,000 barrels/yr.) and similar items were available at each auction. Shown is the auction catalog cover. For the content of this catalog for the Bavarian plan click here. There was also an ad ad promoting these two auctions in papers that featured lists of equipment for both breweries.

Most of the much of the equipment was labeled for the auction, as shown in the accompanying photo. All of the equipment and the buildings were purchased by the International Fastener Research Corp. (IFRC) of Los Angeles, CA.  It appears IFRC was mostly interested in acquiring the equipment and machinery.  However, some equipment, like the items on the fifth floor shown in the photo above, were not removed. They can be seen in one of the interior pictures below some 30 years later.

RESOLD TO J. SCHNEIDER / CENTRAL SALES IN 1967

Less than a year after the former Bavarian Brewery property was sold at auction, the buildings and land were sold by IFRC to Justin M. Schneider of Covington, KY for $144,000. Schneider had been operating a business in Covington, KY, known as Central Sales. It was a freight and damaged goods outlet, which also sold equipment, tools, lawn statues, and building supplies. Previously, Schneider had owned a facility at 4th and Philadelphia Streets, just several blocks north of the brewery. Interestingly, Schneider acquired that property about 10 years earlier, which was also previously owned by the Bavarian Brewing Co. and known as the Sebastian Building. This structure had been used by Bavarian's Bottling Department after they acquired the Heidelberg Brewing Co. as their Plant No. 2. (See 8A. Heidelberg Brewery.)  However, the City of Covington wanted 4th Street property to be part of a redevelopment effort in that area.  This explains why Schneider relocated.

By acquiring the former Bavarian Brewery property just several blocks to the south, Central Sales was able to obtain a much larger property with excellent exposure to the I-75 highway. To take advantage of this visibility, the 153-foot stack built in 1906, previously bearing Bavarian's name, was repainted to advertise the Central Sales brand shortly after the 1967 transaction. A picture on the left above shows the stack with the name of Schneider's company being scaled by a couple of men, which is probably how the stack was painted. Several years after Schneider had purchased the former brewery, the tall stack was removed on April 14, 1974, as shown on the right. It was about 70 years old at that time. These tall stacks were iconic landmarks of the old breweries. For fear of the potential damage from falling, however, all of the tall stacks were eventually removed from the sites of former breweries in the Cincinnati area. In fact, few remain throughout the entire country.