BAVARIAN ADVERTISEMENTS 1935 - 1945
BAVARIAN REOPENS AFTER PROHIBITION IN 1935.
After Prohibition advertising options for brewers increased to include a new form of mass media developed during Prohibition during the 1920's; radio. However, the main form of mass media ads were on print, as displayed in the following.
Limited Bavarian Beer Ads After the Reopening (1935-1936)
When Bavarian Brewing Co. began operations after Prohibition they were under capitalized. Evidently, they had limited resources for advertising. It also appears they may have only had a bottling department for jug beer (in 1/2 and 1 gallon sizes) - not beer in 12 oz. bottles or cans - as it seems they mainly relied on distributing beer through kegs. It seems that the few ads that were found were often in conjunction with individual bars and cafes. Due to financial difficulties that emerged in mid 1936, it appears Bavarian under the Voorhees management had few ads beginning in late 1936 through all of 1937.
Bavarian Jug Beer
Jug beer was a phenomenon in the Cincinnati area for a decade or two after Prohibition, which allowed the purchase of unpasteurized draft beer in both half-gallon and gallon glass bottle jug sizes. It modified a Pre-Prohibition slogan of "A Family Beer" to "Treat the Family." The The ad for Bavarian Jug Beer was likely in the late 1930s and may have been shortly before or after the Schott Brothers acquired the brewery.
New Ownership Increases Advertising (Beginning in1938)
When Bavarian Brewing Co. was reincorporated in Kentucky in early 1938 after being sold in bankruptcy court in December, 1937, the new ownership under the Schott Brothers increased distribution of bottled beverages and increased advertising. Shown in their 1938 ads below are its products in bottles featuring pasteurized Bavarian Master Brand Beer. In one of these ads it also displays the three sizes of bottled beer that were available, including the (pasteurized) 12 oz, 32 oz sizes, and (unpasteurized) Bavarian Draft Beer in half-gallon sizes. The newer ads were mostly professionally designed and began to include future advertising and product terms. For instance, "old-fashioned" and "Old Style" were mentioned in a couple of the ads below. "Old Style" would eventually be part of the Bavarian brand name, replacing "Master Brand", but not for another eight years.