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4B. COMMUNITY INVOLVEMENT
-Before Prohibition

Business, Political, Civic & Social Activities
Of William Riedlin & the Bavarian Brewing Co.

As some brewers became successful, they developed strong ties to their workers and communities in addition to their families. William Riedlin and his brewery was one of these. While turning the Bavarian Brewing Co. into a thriving enterprise, William Riedlin was also involved in other businesses, politics, and civic activities, mostly within his community of Covington, KY. He assumed leadership roles across multiple groups as an officer or director. Civic and social associations frequently needed a place to holding meetings, and various events were held at the Bavarian Rathskeller in the Bavarian Brewery. By becoming involved in these associations and providing a place for these organizations and neighborhood residents to meet, William helped improve his community, while also making the brewery more intertwined within its immediate neighborhood and the larger City of Covington, KY. The varied interests of William Riedlin are examined below.

Please note, to commemorate the community spirit exhibited by William Riedlin and the brewery in helping improve the City of Covington and Kenton County, an ancestor of Wm. Riedlin provided assistance in creating the Riedlin - Schott Community Room and the Bavarian Brewery Exhibit. This room and exhibit are both located in the former Brew House, which is now the South Wing of the Kenton County Government Center. (See History.)   

BUSINESS INTERESTS

Like other successful brewers, William Riedlin developed additional business interests. While acting as the principal owner and operator of the Bavarian Brewing Co., he was also involved in several other local businesses and at least one company outside of the state - a Nevada gold mine. His business interests and formal positions were as follows:

  • Kentucky Brewers Association, Pres. (Twice)

  • Covington Coal Co., President.

  • German National Bank, Director.
    (It became Liberty National Bank)

  • Covington Sawmill Co., Stockholder

  • Ludlow Lagoon Amusement Park; Director.

  • Riedlin Realty, President.

  • Covington Blue Sox, Director.

  • Prosper Gold Mining & Milling Co. (NV), V.P.
     

In 1903 and 1908 William was named President of the Kentucky Brewer's Association, which had about a dozen members. A silver cup that honored William during his first Presidency is shown on the side. This brewer's group was comprised mostly of German-born or first generation brewery owners. One of their concerns was to collectively monitor the state sentiments and efforts that threatened the sale of alcohol. This organization, as well as similar associations, at times tried to align itself with other producers of alcoholic beverages. They believed that the Federal taxes they paid - amounting to amounting to nearly one-half of the nations revenues - would be a deterrent to Prohibition. However, with the passage of the 16th Amendment in 1913 allowing Federal  corporate and personal taxes, this provided the U.S. government with an alternative source of revenue and less dependency on  revenue from sales of alcohol.

c. 1900. Wm. Riedlin is standing, third from the left. It is unknown who else is in this photo, or its purpose. Please let us know if you have any additional information about it.

Source: Schott Family Collection @ bcmuseum.org.

1903 Silver Loving Cup. This was provided to William Riedlin in recognition of his work as President of this association. The following year the Association met at the 1904 World's Fair in St. Louis, MO. William was elected as President of this association again in 1908. Source: Wm. Riedlin descendant.

CIVIC & SOCIAL ACTIVITIES

Besides various business and political interests, William was involved with several civic organizations that extended to people beyond those who worked at the brewery and served the entire community. Highly dedicated to his family, William was often interested in bringing other families into the organizations his were involved in. Because women weren't allowed to vote before 1920 and many associations were exclusively created for men before then. Consequently, some associations, including a few that were German-oriented, were mostly family-oriented and included women and children. For one example, please view photo below and the background of this page. In most of the associations in which William was involved, he was either President or an officer, not just a member. These organizations and his positions were as follows:

  • German Pioneer Association, President.

  • German-American Alliance (Covington Branch), President.

  • Bavarian &/or Baden Benevolent Society, Treasurer.

  • Covington Turners, President.

  • Knights of St. Henry, Finance Committee.

  • Covington Elks, Member.

 

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POLITICS & GOVERNMENT
A Covington Alderman

About a decade after William Riedlin moved to Covington from Cincinnati, he became interested in local politics. He served four terms as a City of Covington Alderman between 1891 and 1988. In The Cincinnati Enquirer on March 16, 1895, pg. 6, he was recognized as one of only ten "Men Who Keep Enterprising Covington on the Move" and it was said that he could be a mayoral candidate.

 

The William Riedlin Republican Club

Evidently, there was a group of at least a couple hundred men who shared the same political convictions as William Riedlin in the early 1890s. Seeking to form a more organized group, the decided to organize as a club. In naming it, they approached Wm. Riedlin, who declined to have the organization named after him. However, they decided to do so despite his wishes, and officially formed the Riedlin Republican Club on October 21, 1895.

The Riedlin Republican Club had as many as 300 members or more. They kept an office at 234 W. Pike Street, just a block or two from the Bavarian Brewery and the Covington Turners. The office was on the second floor above a barber shop, providing a convenient place for members to discuss politics. A photo of their office and their Banner, taken from a 10th Anniversary Souvenir pamphlet, are below. Beside it is a ribbon from one of their meetings. In addition, a membership card to the club and a card for one of their annual picnics is also shown below. The cover of the aforementioned souvenir pamphlet is on the far left below, but to view it in its entirety please click here.

Often a community organization would need a place to meet. There were two places the Bavarian Brewing Co. and William Riedlin provided for such meetings. One was the Bavarian Rathskeller and the other - more frequently used during the summer months - was at the Riedlin Farm. The photo on the right is at the Rathskeller. It is likely of a gathering of men from one of the entities listed above. The Rathskeller was also used for such social events as birthdays and wedding receptions. For example, William Riedlin's daughter Lucia had her reception in this room in 1914 when she married William C. Schott. Another photo of this room can be viewed in the previous section. It is unknown in what building the Rathskeller was located, but it appears to have been in a basement. If anyone has information on the group in this photo, or the specific location of the former Rathskeller, please let us know. The other photo below shows a photo of a summer outing at the Riedlin Farm for the Bavarian Benevolent Society. Information about several of the above-mentioned organizations was obtained and presented below.

The group of men are at the Bavarian Rathskeller taken in 1899. The Float is for a parade in Covington, KY c. 1905. Located in front of the Bavarian Brewery.(Sources: Schott Family Collection at bcmuseum.org (left) and Kenton County Library (right).

The Bavarian & Baden
Benevolent Associations

As mentioned previously, many Germans had emigrated to America, and the Cincinnati area was a popular destination. These immigrants were often proud of their German heritage and established numerous German-American Groups. There were also local newspapers published in German, and German was often spoken in the churches and schools they attended as well as businesses where German-Americans worked together, such as in the brewing industry. German restaurants were also common. From the beginning of German immigration to the U.S., there had been some bigotry against the Germans, as there had been with other ethnic groups. Forming communities that were mostly of the same ethnicity helped provide a degree of protection against these adverse views, and allowed the immigrants to more easily practice the customs and culture with which they were most familiar. However, as the immigration of Germans slowed in the late 1800s and their children became more assimilated into American culture, the popularity of such associations began to wane.

Bavarian Benevolent Association, 1910.  This summer outing was held at the Riedlin Farm. It was one of the German American organizations the Riedlin's supported. It also provides the background of this page. (Source: Schott Family Collection).

ENJOYING BAVARIAN BEER WITH FRIENDS

Of course, one of the most common community activities is simply getting together with friends. The picture below was from a postcard. Presumably it's a group of young men probably from Kenton County, KY, who were enjoying Bavarian Beer. There are several interesting aspects about this photo. First, it appears the setting was near a lake or river as a couple men in the front row are wearing bathing suits and another couple have their pants rolled up allowing them to wade into the water. These men also have muddy feet and the keg of Bavarian also seems to have some mud. Second, the men in the back row are pointing to the older man next to the keg of beer. Perhaps he is being acknowledged as procuring the liquor. All the men are also drinking out of tin cups and one of the men is with his dog.

BACKLASH AGAINST GERMAN AMERICANS DUE TO WWI

The public attitude towards German-Americans changed dramatically due to WWI. A great amount of suspicion and even paranoia developed against German immigrants living in the U.S during this time.  Even shortly after Great War broke out in Europe in 1914, some German-Americans, including William Riedlin, believed the U.S. should side with Germany and not England. Evidently, they believed they could be loyal to America while still having positive feelings toward Germany. However, the May 1915 sinking of a British passenger ship by the Germans, the Lusitania, began to galvanize American sentiment against Germany. America’s entry into WWI against Germany in 1917 greatly accelerated sentiment against German-Americans. Some pro-American groups would secretly listen to conversations among Germans and have them translated. Those Germans that expressed support for Germany in the war could be tried, condemned as traitors, and sentenced to jail. Anti-German sentiment also caused the German language to be outlawed in schools, German newspapers to go out of business, and most German-American organizations to became much smaller or dissolve. To avoid persecution, some German-Americans anglicized their names.  Streets and public buildings with German names were also commonly changed. During WWI and shortly afterwards, it was a difficult time for many people with German heritage to live in America.

 

Before WWI began in Europe, nearly one-half of all taxes received by the Federal Government were paid by taxes on alcoholic beverages. Consequently, those companies that produced alcoholic beverages believed the Federal Government was too dependent upon taxes on their beverages for Prohibition to occur. However, in 1913, American individuals became subject to personal income tax. As a result, the government's need to obtain taxes from alcohol began to diminish and a major reason to prevent Prohibition began to dissolve.

 

Still, the brewing interests believed beer would be exempt, because it was far less intoxicating than liquors, and taxes on beer supplied a significant amount of revenue to the government. In addition, several states that had already prohibited alcoholic beverage production and consumption had previously made exceptions for beer brewers. WWI changed these trends by affecting the perception of Germans and German-American breweries during 1917 and 1918. To some extent the brewers and other associated companies that supported them - cooperage businesses and saloons that were mostly operated by those with German ancestry - became victims of their success. Many Americans resented the influence of these brewers, along with Germans more generally. According to Daniel Aherne in his thesis Trouble Brewing... preventing the making and selling of beer in Prohibition, thus closing German-American breweries, allowed Americans to formally pursue anti-German sentiment.

 

SOURCES:

Holian, Timothy J., Over the Barrel, Volume I (1800-1919), Sudhaus Press, 2000.

Wikipedia.

Riedlin and Schott family items and information, including notations on photos by Lucia Riedlin.

Trousdale, C.B. History of Bavarian Brewery, 1954. pgs 27.   

The background photo shows the Bavarian Benevolent Society at the Riedlin Farm in 1910.

An explanation of the photo is contained in the text above.    

Trademark from Tray B in B.png

 
The Historic and Former
 
 
Bavarian Brewery

 
In Covington, Kentucky

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