DRINKWARE (Foam Scrapers, Glasses, Mugs & Cups)
Any type of container for drinking beer provided a way brewers could promote and market their products. Examples of advertising used by Bavarian Brewing Co. for foam scrapers, glasses, mugs and cups are shown below.
Decades ago, the draft beer that was poured into glasses and mugs often had a great deal of foam, and there was even a preference by some beer drinkers for a full head of foam on their beer. There may also have been an interest by establishments serving beer for it to have foam, as it reduced the amount of beer they dispensed. To deal with the excess foam that accompanied a serving of beer for some drinkers, there were foam scrapers. As their name indicates, these scrapers were used to scrape away the foam from the beer, and there were even holders for foam scrapers. They are somewhat akin to cocktail stirs, which have largely been replaced by straws. Today, there is normally a preference for a moderate or lower the amount of beer foam, and taps have been engineered to reduce beer foam to accommodate this preference. So, akin to cocktail stirs, foam scrappers are something from the past. An example of Bavarian foam scrapers are below.
It was also common for brewers to provide glasses. Some of these were about 12 oz to contain a full bottle of beer. However, for drinkers sharing a pitcher, and for even some bottle beer drinkers, a smaller size glass of about 7 ounces was preferable so that the beer would stay cooler. There was also less of a wait for the foam to subside or less to be taken off with a foam scrapper from a smaller glass. In some parts of Germany it is common for beer to be served in these smaller glasses as it can be replenished before the beer becomes to warm. The image below left is an etched glass before Prohibition. The Bavarian's Old Style Beer glass to its right is from the early 1950s. Note that it has the same colors and print style as the paper cup on the left above.
Beer mugs were also provided by brewers, often as gifts to distributors and customers. A rather rare mug made for Bavarian by Rookwood Pottery below on the left made in 1947. A more common mug from Bavarian from an unknown maker is the mug on the right, which was made in the late 1940's or early 1950's.
Another good source of advertising for brewers were disposal paper cups, which were perfect for outdoor parties, picnics and Bar-b-q's. The one on the far left dates from the early to mid 1950s and the one on the right dates from the late 1950s.