SHELF / BACK BAR ITEMS:
Figurines, Clocks ...
Shelf or Back Bar Items, as the name indicates, are those promotional beer items that are displayed on a shelf. Also considered within this group and on this page are "cash register clocks & signs" made to sit on the top (shelf ) of cash registers. The various types of shelf items from Bavarian are briefly discussed and displayed in the following.
ABOUT BACK BAR FIGURINES
The term "Back Bar Beer Figurines" is the title of a publication authored by George Baley that describes various categories of such items, along with photos and price ranges for such items. The most common material used to make these figurines is referred to as "chalk", which was actually plaster-of-paris or a somewhat more durable material called Palestic invented in 1946 by the Plasto Manufacturing Co. of Chicago, IL. A much more limited number of statutes were also made with such other materials as metal, ceramic, rubber, plastic resin wood, and glass. The types of statues or figurines promoting a beer could be in the form of an animal or a person associated with the beer, a sign displaying the name of the beer, small replicas of a bar with a few patrons, a hand grasping a beer bottle, a small replica of a full or half beer barrel and, to a far lesser extent, some ash trays or salt/pepper shakers. Only two examples of chalk shelf or back bar items for Bavarian were identified by Baley, as shown.
Chalk Half Barrel c. 1953. Above is a half barrel that was usually placed on shelf agains a wall, but it could also be hung. This one was just for dispay, but other types were occaisionaly used as banks for tips and even to hold foam scrappers or serve as a cigar tip cutter.
Chalk Sign c. Late 1940s. This sign above is known as a Shelf Talker or Miser. The primary maker of these was Kolograph of Los Angeles, CA, which made these for about 50 different brewers.
Lighted Clocks & Displays.
Bavarian's Old Style c. Late 1940s Early 1950s. Besides those Back Beer Bar Figurines covered in the publication mentioned above, other items were made that could be displayed on shelves. Some of these were electronic and illuminated, and included clocks. The example below is referred to as a cash register clock, because it would sit on top of a cash register. It dates form the late 1940s or early 1950s. It has logos that spin around the bottom of the clock and both the bottom and top were lit.
Bavarian's Select c. 1960 - 1965. After International Breweries Inc. acquired Bavarian Brewing Co. in 1950 they tried to combine some of their promotional items with their other brands. The displays below were not only made by IBI for Bavarian/s, but they were also made for some of IBI's other brands by simply changing the name on the bottom of the stand. Two styles of this display were made; one with a clock, and another without. What was interesting with these IBI items is that the glass of beer was illuminated so that it appeared that bubbles were moving to the top.
Bavarian's Select c. 1960 - 1965. The sign on the side is missing a stand, but was normally used as a shelf sign, even though it could also be hung. The plastic rim resembled the cross section of a barrel and the back lighting illuminated the entire center.